Doeke Koek Studio, founded by Nicola, began with the creation of charming diaper cakes for new moms and baby showers. Over time, the studio has flourished, expanding its offerings to include personalised onesies, t-shirts, and a variety of custom baby apparel and accessories.

A focused Brand Intensive led to a visual identity that embodies the brand's core attributes: playful, heartfelt, and bespoke. The refreshed brand harmoniously blends these elements, ensuring that Doeke Koek Studio continues to set the standard for delightful and personalised baby gifts.​