Eileen Pretorius Physiotherapy is a modern, patient-centered practice dedicated to holistic healing and movement restoration. Through a Brand Intensive, we crafted a refined visual identity that reflects Eileen’s expertise and compassionate approach. The brand direction focused on trust, professionalism, and warmth, balancing clinical credibility with a welcoming, human touch through soft neutrals, elegant typography, and a clean, calming aesthetic designed to instill confidence and comfort.