Insane Photography is a heartfelt, authenticity-driven photography business capturing weddings, lifestyle moments, and brand content with a light, emotive touch. Through a Brand Intensive, we crafted a visual identity that reflects the founder’s warm presence and intuitive approach behind the lens. Drawing inspiration from the feeling of cocktails on the beach, we layered the brand with sensory cues designed to evoke the experience Sane creates for her clients; warm, luxurious, sophisticated, and romantic, with just the right balance of elegance and ease.