Leabaum Photo & Films is a South African-based wedding photography and videography company led by husband-and-wife team Yssel and Lee-Anne. They are passionate about capturing genuine emotions and noteworthy stories, guiding couples through their wedding journey with a mature and compassionate approach.

Through an extensive branding process, we conducted in-depth strategy research, developed target personas, and performed comprehensive competitor analysis. The refreshed brand reflects the brand's core attributes: warm, genuine, noteworthy, and mature.