Theia Jewellery is a Cape Town-based fine jewellery brand offering a personalized, non-traditional approach to luxury jewellery design. Founded by Marissa De Moyland, Theia was built on the belief that jewellery should be as unique as the wearer, crafted with care, and made to last. Specializing in custom fine jewellery, the brand focuses on ethically sourced diamonds, gems, and precious metals, ensuring each piece tells a meaningful story.

Through an extensive branding process, we refined Theia Jewellery’s identity to reflect its essence—modern elegance, intentional craftsmanship, and a deeply personal experience. From in-depth strategy research and target persona development to competitor analysis, every element was thoughtfully considered to shape a brand that feels both luxurious and approachable. The final identity balances timeless sophistication with contemporary charm, mirroring the effortless beauty of Theia’s handcrafted jewellery.